Ideas, thesis and articles from our experience.
Article
AI expands anyone's capability. But the output depends on the operator's judgment. My bet: the people who read more, see more art and train their critical sense are the ones who will set the difference.
Article
I see more rush to master tools than curiosity about why we'd use them. My thesis: AI will do two things at once — multiply mediocrity in the market, and open a huge opportunity for the people who already have deep knowledge.
Article
We went from mastering two or three programs to chasing hundreds. That isn't freedom — it's vertigo. The way out, I think, is to think like an artisan again: few tools, a clear objective, a lot of repetition.
Article
Efficiency installed itself as the rule in the nineties and, with AI, it gives us back a sea of mediocrity. My thesis: the next edge is not depth in one discipline, it is the capacity to connect several.