Every year Holcim made a contest called Holcim Pasión, an activity aimed at end consumers: construction masters. This activity sought to have more contact with their public, influence their decision-making when purchasing construction supplies and generate a memorable moment in them by giving away a piece of work to the community of the winners.
We participate in this great activity managing digital channels for Colombia and generating a strategy that encouraged registrations through digital channels.
We created a strategy based on e-marketing and content on social networks through which we empower the workers of their community, since thanks to their participation, they could enjoy a spectacular work. We generate high performance and user interaction as well as brand loyalty.