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Holcim es Pasión
Digital activation
Agency: Doing MKT
Summary
Every year Holcim made a contest called Holcim Pasión, an activity aimed at end consumers: construction masters. This activity sought to have more contact with their public, influence their decision-making when purchasing construction supplies and generate a memorable moment in them by giving away a piece of work to the community of the winners.

We participate in this great activity managing digital channels for Colombia and generating a strategy that encouraged registrations through digital channels.

We created a strategy based on e-marketing and content on social networks through which we empower the workers of their community, since thanks to their participation, they could enjoy a spectacular work. We generate high performance and user interaction as well as brand loyalty.
What we do
  1. Web development
  2. Media growth plans
  3. E-Marketing
  4. Content management and creation
  5. Social networks management
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